A Smarter Cup of Coffee
by
Roger X. Navas-Balladares
by
Roger X. Navas-Balladares
Several leading publications from Forbes to Time Magazine have published articles which state that coffee may actually make you smarter. Last night in an interview with Dr. Gupta in CNN's Anderson Cooper 360°, Time magazine reporter Michael Lemonick said "It allows you to use what brain power you have in a much more efficient and focused way." Dr. Gupta's piece when on to say that coffee has yet to be scientifically linked to all the bad things we associated with, including high-blood pressure.
Perhaps it is not coffee per say what should be associated with all of its evil characteristics, but all the wonderful crap with add to it. Think about it, sugar, milk, flavorings, cream, artificial sweetners, artificial creamers, whipped cream. We add some or all of these things to coffee because overall, we Americans have been duped into drinking bad coffee. Let's face it our aside from the independent roasters/baristas, American coffee is bad from the start.
I would venture to say that 80 to 90 percent of our coffee is roasted en-mass without using any of the old-time cherished techniques. The grounds are dump into a gigantic drum a few buttons are pressed and "voila" the machine just made 100-500 pounds of "French Roast". Most of the time, coffee beans are over-roasted to hide the essence of lower quality beans. It is an economy of scales employed by most of all the popular "Cafés in The Box" that have popped up all over American and the World.
You also have think how long this coffee beans sit in a warehouse, cafe, or grocery shelves before it actually gets brewed into your morning java. Your coffee beans should be freshly roasted to appreciate all the wonderful nuisance of it’s under tones. Just like would not eat day old pop-corn at the movie theatre, you should not settle for a coffee beans that were roasted weeks prior to making your brew. If you asked me, all roasted coffee beans should be sold with the roasting date stamped on the bag for consumers to see. I wonder what this would do to the large Wal-Mart-like coffee roasters?
This is the way most of the coffee is roasted today. So, it is no wonder we add all the wonderful crap to make it taste good. But there is hope, things are changing. However, change is not a fast moving currency in America, because that would be deemed Revolutionary.
Perhaps it is not coffee per say what should be associated with all of its evil characteristics, but all the wonderful crap with add to it. Think about it, sugar, milk, flavorings, cream, artificial sweetners, artificial creamers, whipped cream. We add some or all of these things to coffee because overall, we Americans have been duped into drinking bad coffee. Let's face it our aside from the independent roasters/baristas, American coffee is bad from the start.
I would venture to say that 80 to 90 percent of our coffee is roasted en-mass without using any of the old-time cherished techniques. The grounds are dump into a gigantic drum a few buttons are pressed and "voila" the machine just made 100-500 pounds of "French Roast". Most of the time, coffee beans are over-roasted to hide the essence of lower quality beans. It is an economy of scales employed by most of all the popular "Cafés in The Box" that have popped up all over American and the World.
You also have think how long this coffee beans sit in a warehouse, cafe, or grocery shelves before it actually gets brewed into your morning java. Your coffee beans should be freshly roasted to appreciate all the wonderful nuisance of it’s under tones. Just like would not eat day old pop-corn at the movie theatre, you should not settle for a coffee beans that were roasted weeks prior to making your brew. If you asked me, all roasted coffee beans should be sold with the roasting date stamped on the bag for consumers to see. I wonder what this would do to the large Wal-Mart-like coffee roasters?
This is the way most of the coffee is roasted today. So, it is no wonder we add all the wonderful crap to make it taste good. But there is hope, things are changing. However, change is not a fast moving currency in America, because that would be deemed Revolutionary.
posted by Split Bean Coffee at 11:05 AM
<< Home